Marketing scenario Essay Example for Free

Marketing scenario Essay Introduction Positioned as an premium offering focused to lowest overall cost to end users through superior overall performance. Leader in quality , performance and technological innovation Product lines Carton sealing and industrial tapes Specialized adhesives Other packaging products K2 tape – Manufactured using patented technology and a brand name for pressure sensitive carton sealing tape Very high tensile strength and sheer resistance Positioning High Price K2 Products Low Quality High Quality Ipack Tensile New Product Low Price Problem Statement †¢ K2 tape competed against inferior economy grade products in carton sealing type †¢ IPACK offered 25-35% lesser price †¢ Revenue of K2- . 6 million IPACK – $28.5 million in 2012 †¢ Tensile – a new competitor had $2.7 million dollar sale with one sales representative Should PST stay with high quality product or enter the economy grade segment ? Option 1: Enter the economy grade segment under the same brand PROS Access to the economy segment Defend market share against competition Diversification of product portfolio CONS Dilution of the brand image as a maker of  technological superior product Cannibalization of its own product offering Cluttered product line Option 2: Enter the economy grade segment under different brand Implications for: PROS CONS Customer †¢ Ability to fulfill need of price sensitive  customers †¢ Possibility of change in perception of  being a quality leader Distributor †¢ Possibility to offer a low end PST  product †¢ Even wider product range; Limited  sales force Sales Force †¢ Ability to offer more variety in terms of  price levels †¢ More effort to explain product  differences Brand †¢ No positive impact †¢ Negative impact on brand image Option 2: Stay with high-quality products Implications for: PROS CONS Customer †¢ Maintaining image of quality Leader †¢ Loss of Market share; Not targeting  price sensitive consumers Distributor †¢ No need for adjustment in  distribution policy †¢ Low-price offer only from competitor not from PST Sales Force †¢ Consistent and easy product  quality †¢ No ability to offer solution for price  sensitive customer Brand †¢ Consistent overall brand image †¢ No negative impact Recommendation PST should enter the economy grade segment NEW BRAND †¢ New name (unrelated to PST) to avoid negative impact on brand image †¢ Marketed completely independent PRODUCT LAUNCH †¢ Development and launch of two new products to compete with Tensile †¢ Competitive pricing strategy (similar to Tensile) ENTER MARKET †¢ Make use of well established distribution network †¢ Offer economy equivalents for RD-48 RDS-72 SUCCESS FACTORS †¢ There is a projected growth in demand (e.g. packaging segment 2.2%) †¢ PST has an established sales force and distribution network in the tape market †¢ There is a lack of brand loyalty of price sensitive customers (switching to PSTs new brand) †¢ There was suitable equipment and capacity for quick production Distribution Plan †¢ Distribution through existing network for faster brand growth †¢ Hire more sales people to increase service quality sales in PSTs tape business

Violence as Displacement: The Erotic Gaze in Gladiator and Fight Club :: Essays Papers

Violence as Displacement: The Erotic Gaze in Gladiator and Fight Club On the screen, two men writhe and grapple on the cold concrete floor. One man on top, holding the other from behind in a chokehold that causes the man on the bottom to succumb to the more powerful man. The dialogue by the narrator states that, â€Å"Sometimes all you could hear were the flap, hard packing sounds over the yelling, or the wet choke when someone caught their breath and sprayed† (Fight Club). The soundtrack consists of a few notes repeated over and over again in a steady rhythm to the action that is happening on the screen. The camera focuses on a close-up of the face of the man on bottom as he contorts into an expression of both pain and pleasure and moans loudly. Finally, the two men get up after the action is finished and embrace. Panting and moaning, the last shudders of pleasure leave their bodies as the scene fades out and begins again with another couple struggling on the cold concrete floor. The scene described above sounds as if it should be found in a pornographic video displayed on the shelves of a sex shop located in the back alleys of Soho in London. However, this scene is taken from director David Fincher’s widely popular film Fight Club. Even though the scene has an intense air of the homoerotic, the characters in the film are actually fighting and not having sex. Steve Neale addresses this phenomenon in his article â€Å"Masculinity as Spectacle†. He upholds the view of feminist film theorist Laura Mulvey by maintaining that the spectatorial look in mainstream cinema is always male. A problem arises when the look of the spectator is forced upon an erotic shot of a male figure. The article states, â€Å"that in a heterosexual and patriarchal society, the male body cannot be marked explicitly as the erotic object of another male look: that look must be motivated in some other way, its erotic component repressed† (Neale 14). The e rotic component is repressed with violence or with mutilation of the male body. This repression is often found in the action genre in such films as Gladiator and Fight Club where the female object of the spectator gaze is replaced with male figures.

Rolesof Media

INTRODUCTIONThe media plays a very constructive role in today’s society. Media play an important role in increasing of public awareness and collect the views, information and attitudes toward certain issue. Media is the most powerful tool of communication in emerging world and increased the awareness and presents the real stage of society.In this decade of Knowledge and awareness there is a huge and grand role of media, it is all around us when we watch on Television, listen to on the radio, read to the books, magazines, and newspapers, every where we want to collect some knowledge and information and a part of this media has to present a very responsible role for our society. Without the media, people in societies would be isolated, not only from the rest of the world, but also for the total formation of creditable world.WHAT IS MEDIAMedia is one of the most powerful instruments of communication. It can help to promote the right things on right time and gives a real as well a s strong aspects of the world about what is right or wrong also it also express that how can we store and distributes the views. The world is moving towards progress in every step of life. But we cannot refuse the real fact that we all are bounded directly or indirectly with the loads of social problems and issues, which are affected by the people of the people and for the people.Social issues or matters include so many types such as poverty, violence, corruption, bribery, suppression of human rights, rape, discrimination, and crime, killing in the name of honor. Today News Channels, Newspapers, radio, internet etc. help us to estimate the realities of live and focused on the every social matters with the pure and free effect, it has a chance to explore the issues of society more openly. Media refers so many links such as mass media broadcast media, print media and the web media.We know that television and radio are considered broadcast media while newspapers, magazines and journals are formatted as print media and internet news are called as the web media. The media is an important source of information through its news segments, entertainment and allows for exchange of our ideas, suggestions and views for related matters. There is huge variety of media. The media is not only an important source of news and opinions but also entertainment. Most young people usually turn on the television for movies, educational programs other entertainment programs.However, although most of us get our news through the media as many of us have little time to read books or journals, the news presented to us can be biased and one sided because news reported on websites appears most reliable and transparent though one has to be careful about the accuracy of the facts reported. However, there is still a degree of freedom in these countries' press compared to other more conservative countries. we have access to news from all around the world and readers are invited to send their vi ews and contributions to be published in the media.The term media is derived from Medium, which means carrier. Media denotes a links specifically designed to reach large viewers. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society. Its responsibility is to inform, educate and entertain the people.It helps to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness, it can be used to educate people with very little cost. Imagine a classroom in every city with thousands of students being taught by just one teacher. Bu t unfortunately, because of money-making approach of media and lack of interest by government, very less work is done in spreading the education.IMPORTANCE OF MEDIA IN SOCIAL AWARENESSThe media has got a vital role in molding a good society to develop our lifestyle and move it on the right path, because it always try to side with the truth and relevant factor. It is the best tool to spread awareness in the modern society either it be political, social or economic and giving us latest sight about what is happening in our world, making us aware about our rights, creating awareness against evils in our society, what new happening around us, exposing corrupt politicians and hardcore criminals by sting operations.There is correlation between media and society to share them self about the past, present and future event on need base method of the society. We know that a long time ago we see all news, views events all these things through Radio, Banner and Cinema slide show. But now a day w e have a power to see everything of the society and to share it among the people only the good approach of media. So Media and their function have been changed as because there is a competition among the Media also. Therefore apart from the service to the society they have to earn also.From this point of view several media are taking different steps to expand their business and sometimes they are deviated from the principles for which they are functioning. What society will decide for their existences and functioning is mainly depend upon the Govt. rules and regulations by limiting their scope of works in a particular field. In my opinion several sensitive international issues should not be published through Media for which tension among them increased. Otherwise media should come in front of the society with all truth.The main purpose of this studies to explain the real feature of growing techniques of information and used it to spread the social awareness. Its limitless connectivi ty and potential has open social order and system of interaction and communication which have been made a possible way to develop the communication technology and define the social situation of awareness. We can feel the impact of social networking in every step of life. Everyone wants information timely and to the point which can be possible through the help of social media. There is various types of social networking under the connectivity of media.Here we explore the FACEWOOK a social networking site, people can assess information easily through the help of this site and user can utilize these information to their personal and professional work and behavior. Social network is used to denote the huge number of blogs and intercommunication skills to provide online social networking service which can be focused and reflecting of social network or social relations among people who share interests and activities Most social network services are web based and provide means for users to interact over the internet.They interact, share and exchange resources by social networks. It promotes free flow of information and sharing of resources beyond boundaries. My point is not any of it said above. We had a nation with so much of events happening around, which but is escalated only on the whims and fancy of the people who rules us. Few of the examples are Ram Mandir issue, Lokpal Bill, 2G scam, CWG scam, Mining scam, Land Acquisition scam, Coal Gate, Delhi Rape Case, Godhra Riots, Mumbai Riots, 26/11 Mumbai Attack, Aarushi murder case, LPG subsidy, Fuel price hike etc.All of the above issues had its on relevance in political arena and accordingly had the coverage and importance across the media and discussed upon the nation till then until when it is to be fumed and exploited. Unfortunately none of the news had a chance to be there in limelight or discussions even until its natural closure of which many are due pending. Shattering fact is that even many of the above sta ted issues out of the many left out without mentioning are yet to have a judicial closure and the culprits yet to be booked and penalized.But at the brim of its flash we had all of the print and visual media, administration, intellects, social media and even stupid common man were there on the front to protest, outrage and even ready for a national cessation. Post shelf life of the issue hardly was there any movement on the same until either there is a reference by any for personal gain (other than the relative of the person involved) or on the occasion of anniversary reminder by the media who had to fill in the prime time slot. It is time for us, to do something better for our society.Any means the realism of a fact lies with the complete closure with justice delivered not only to the victim but to the society too. Until unless the limited time outrage and mongering of issue is protracted despite of what we are forced to think and react. May this sound a bit weird as we being respo nsible-sensible citizens, it is our bona fide birth right to react on anything and everything comes across. But will make a difference if it is made to prolong it despite of the shelf life tag come along with the issue.

Latino-American Discrimination - Free Essay Example

Sample details Pages: 5 Words: 1356 Downloads: 3 Date added: 2019/04/01 Category Society Essay Level High school Tags: Discrimination Essay Did you like this example? Every society forms different cultures and social norms of how people behave and constructs stereotypes and expectations of people based on their physical appearance and cultural backgrounds. Once set, social norms are unlikely to be changed over time. This social construction decides which group will have benefits or privileges and which ones wont. Don’t waste time! Our writers will create an original "Latino-American Discrimination" essay for you Create order Most of the time, white people are seen as the race that receives these benefits and privileges, these social norms are based around them and their culture. In our society, we deal with many forms of oppression on a day to day basis. Unfortunately, different groups of people are more oppressed than others. Throughout the years Latinos have undergone tremendous amounts of oppression. They are seen as an inferior race and portrayed as different when it comes to the whites. Since the 1840s, anti-Latino prejudice has led to illegal deportations, school segregation and even lynching often-forgotten events that echo the civil-rights violations of African-Americans in the Jim Crow-era South. Looking through history, it is accurate enough to say that the oppression that latinos have undergone is the result of hatred. The basis of Latino-American discrimination began around 1848, when the United States won the Mexican-American War against Mexico. The Treaty of Guadalupe Hidalgo, which marked the wars end, added an additional 525,000 square miles to United States territory, including the land that makes up all or parts of present-day Arizona, California, Colorado, Nevada, New Mexico, Utah and Wyoming. With that land came new citizens. The Mexicans who decided to stay in what was now U.S. territory were granted citizenship. The country gained a considerable amount of Mexican-American people. As the 19th century advanced, political events in Mexico made emigration to the United States a popular choice. This was great news to American employers like the Southern Pacific Railroad, which desperately needed cheap labor to help build new tracks. The railroad and other companies flouted existing immigration laws that banned importing contracted labor and sent recruiters into Mexico to convince Mexican citizens to emigrate to America. Working for these companies and employers were deemed as jobs that not many Americans wanted to do. This means that many Mexicans took these jobs since they were the only jobs with an influx of positions. These employers discovered that these migrants were in desperate need of money after coming to America and found out that they could be hired for cheap labor. These new U.S citizens from Mexico were beginning to gain a lot of hatred since it seemed like they were stealing all the jobs from white Americans. With this, Anti-Latino sentiment grew alo ng with immigration. Latinos were not allowed in Anglo establishments and segregated into urban barrios in very poor areas where drug and crime rates were high. Though Latinos were critical to the U.S. economy and often were American citizens, everything from their language to the color of their skin to their countries of origin could be used as a pretext for discrimination and prejudice. They were treated as an inferior race and stereotypes were created stating that those who spoke Spanish were lazy, stupid and undeserving. In some cases, this prejudice judgement turned fatal. The violence of Latinos, although it has been around for awhile, one could pinpoint its starting point around the time of Californias Gold Rush. On January 24th, 1848, on the day when gold was discovered in California, the majority of the population was still Mexican. But, within just a few years by 1850, the Mexican population fell to 15%. It fell to 4% by 1870. The stereotype of many Mexican women at this time was horrible to say the least. It was said that Mexican women were basically viewed as sexually promiscuous. One case for example, in 1851 a mob of vigilantes accused Josefa Segovia of murdering a white man who had attacked her and tried to rape her due to these false assumptions of Latino women. After a fake trial, the friends of the white miner who was murdered, marched her through the streets of Downieville and lynched her. Over 2,000 men gathered to watch, shouting racial slurs. Other Mexicans were attacked on suspicion of sleeping with white women or insulting white peop le. Mob violence against Spanish-speaking people was very common throughout the late 19th and early 20th centuries. It is estimated that the number of Latinos killed by mobs reached into the thousands, though there is only documentation for 547 cases. They didnt care who the target was, as long as the werent white they were the subject of a hate crime. Even children became victims of the violence. In 1911, a mob of over 100 people hanged a 14-year-old boy, Antonio Gomez, after he was arrested for the murder of Charles Zieschang who was harassing the 14 year old child. Rather than let the boy serve time in jail, the townspeople, who were a majority white, decided to take things into their own hands and lynched him, dragging his body through the streets of Thorndale, Texas. These and other horrific acts of cruelty lasted until the 1920s, when the Mexican government began pressuring the United States and their citizens to end the violence. Though mob brutality eventually came to a stop, the hatred of Spanish-speaking Americans however, did not. In the late 1920s, anti-Mexican sentiment grew as the Great Depression began. As the stock market crashed and the unemployment rate grew, white Americans accused Mexicans and other foreigners of stealing jobs from the Americans and attempted to put the blame on them. Mexican-Americans were discouraged and forbidden from accepting aid. As fears about the economy and the jobs spread, the United States forcibly removed at least 2 million people of Mexican descent from the country up to 60 percent of whom were American citizens. Latinos. Referred to as repatriations, the removals were anything but voluntary. Sometimes, private employers, personally drove their employees to the border and kicked them out to fend for themselves. In other cases, local governments cut off relief, raided gathering places or offered free train fare to Mexico. Colorado even ordered all of its Mexicans, which in reality was anyone who spoke Spanish or looked to be of Latin descent, to leave the state in 1936 and blocked off its southern border to keep people from leaving. The so-called repatriation effort was, in large part, a misnomer, given the fact that as many as sixty percent of those sent to home Mexico were U.S. citizens: American-born children of Mexican-descent who had never before traveled south of the border. These people were forced to leave their homes, their families, everything behind just because they were viewed as the problem in a failing society. Though no formal decree was ever declared to issue immigration authorities, INS officials deported about 82,000 people during this period. Another ill remembered facet of anti-Latino discrimination in the United States segregation in school. Unlike the South, which had explicit laws against African-American children from white schools, segregation was not enshrined in the laws of the southwestern United States. However, Latino people were excluded from restaurants, movie theaters and schools like the African-Americans were. Latino students were expected to attend separate Mexican schools throughout the southwest in the 1870s. Mexican-American students had languished in inferior Mexican schools to which they were assigned based on name and skin complexion. Today, there is an estimated 54 million Latinos that live in the U.S. and there are around 43 million people who speak Spanish. Though Latinos make up the countrys largest minority, anti-Latino prejudice is still common in the United States. Over half the population of Latinos surveyed said that they had experienced some sort of discrimination in their lifetime. Althou gh lynchings, repatriation programs, and school segregation may seem like things of the past, anti-Latino discrimination in the U.S. is still far from over. Correa, Tom. The American Cowboy Chronicles. Livestock Grazing Benefits Public Lands, 1 Jan. 1970, www.americancowboychronicles.com/2018/03/josefa-segovia-woman-lynched-in.html. ANTONIO GOMEZ LYNCHING. The Handbook of Texas Online| Texas State Historical Association (TSHA), tshaonline.org/handbook/online/articles/jca02. https://tshaonline.org/handbook/online/articles/jca02 Wagner, Alex. Americas Forgotten History of Illegal Deportations. The Atlantic, Atlantic Media Company, 6 Mar. 2017, www.theatlantic.com/politics/archive/2017/03/americas-brutal-forgotten-history-of-illegal-deportations/517971/.